Searchers Prefer Blended over Vertical Search for News, Images, Video
Search engine users click specialized content – specifically news, image and video – within general search results more than they do within vertical search results, according to the iProspect Blended...
View ArticleIntegrated Marketing Top Issue on Sr. Marketers’ Minds
Integrated marketing communications was ranked as senior marketers’ top priority – for the second year in a row – according to an annual survey by the Association of National Advertisers conducted to...
View ArticleMost Plan More Coupon Use in a Recession, Many Attracted to Paperless
Tough times and technology advancements portend a coupon-usage renaissance among US shoppers, with 67% of those surveyed by ICOM Information & Communications (ICOM) saying they are more likely to...
View ArticleTop 10 TV Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Mobile Phone Websites – February 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSearch-Referred Auto Insurance Quotes Up 36%, Generic-Term Paid Links Work Best
Consumers requested 32.4 million auto insurance quotes online in 2007, 8.9 million of which were referred from search engines – a 36% increase in search-referred quotes from the previous year,...
View ArticleExhibition Industry Grows 3.2% in 2007 – CEIR Fifth Annual Index
The US exhibition industry grew 3.2% in 2007 – the fifth consecutive year of industry expansion – according to the fifth annual Center for Exhibition Industry Research (CEIR) Index report, which...
View ArticleMarketers’ Role More Strategic Than in Years Past, a Ways to Go Yet
Marketing’s role has become more strategic over the past three years as marketers have helped to drive innovation and new business development at their organizations, according to a joint study by the...
View ArticleGoogle at All-Time High of 67% of US Searches, Up 5% YOY; Ask.com Up 18%
Google accounted for 67.25% of all US searches in the four weeks ended March 29, 2008 – the highest proportion of searches it has ever achieved, and up some 5% from a year earlier, when it accounted...
View ArticleSponsored Link Ad Impressions Share by Industry – February 2008
Note: Nielsen Online‘s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
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How Much Influence Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” says YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes...
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US Facebook Advertising Benchmarks, by Industry, in Q1
Source: Salesforce Marketing Cloud [pdf] Notes: Facebook advertising CPMs were highest for the telecommunications ($9.40) industry and lowest for the gaming ($2.76) vertical in Q1, according to data...
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Top-Indexing YouTube Video Categories Among Mothers
Source: Compete Notes: Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from...
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Q2 Search Trends
Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest...
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How Prevalent is Ad Blocking?
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study [pdf] from Adobe and PageFair, which...
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What Americans Find Most Important in a New Vehicle, by Generation
Source: The Harris Poll Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent...
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Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking...
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Which Industries Lead in Consumer Perception?
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating...
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Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey...
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Task and Frequency Factor into Smartphone Owners’ Browser vs. App Decisions
Consumers’ decision to use mobile applications or browsers may boil down in large part to the task at hand, with browsers preferred for research-intensive tasks and apps more commonly used in...
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